Hmm what am I even doing here? Clumsy and at times
unsystematic person setting up a blog. Isn't this a receipt for a
blogo-distaster? Starting up a blog is part of my MA Public Relations
coursework which forces me challenge my own weaknesses. Herby, I
give my word to myself that I will not neglect my FIRST EVER BLOG.
I gave it a title <skeptically insPRed> (yes, it
is unfortunate that it is based on the orthographical mistake!). Apart from
orthographical mistake, the blog title is an oxymoron (well, I told you this is
going to be a disaster!).
So why INSPIRED? I’m fascinated by PR. Not such
a long time ago I wasn’t even able to explain what PR really is. I think that
many people have a problem with a definition. PR is a craft which
overpowered advertising. It took over minds of CEOs worldwide. It created big
brands like Apple and helped many companies overcome crisis. Essentially, PR
is an embodiment of the idea of open and effective communication.
So why SCEPTICAL? Following the earlier pattern
of reasoning: PR took over minds of politicians worldwide. It's
unfortunate that the most common form it takes in political communication
nowadays is that close to spin and propaganda. As such, it serves
political parties as the media manipulation tool. By blurring the boundaries
between advertising, marketing and PR, they use it to take over minds of
voters by substituting substantive policy content with image and presentation.
This is the face of PR which concerns me. At times frustrates.
In my blog I will explore many aspects of PR - its
shiny and gloomy face. I will touch on issues related to
industry not only with regards to politics but also social media, corporate
social responsibility, transparency or crisis management.
I hope that you will find it resourceful and
enjoyable!
